Curly hair care often involves finding the right balance of moisture and styling products to keep curls defined, soft, and frizz-free. One popular technique is the LOC method, which stands for Leave-in, Oil, and Cream. This method promises to lock in moisture and enhance curl definition. But what exactly does it mean, who benefits most from it, how should it be applied, and why might some experts (like us) advise against it? This post breaks down the LOC method in detail and

Outside of Curve, any stylist can label themselves a curl specialist. Like us, they might have specialized training and skill refinement but you can't just trust that without verifying. The cosmetology curriculum in North America doesn't have intentional training and knowledge on how to work with the range of curl patterns that exist so curly classes outside of hair school will be necessary to be a curl specialist - there are very few of those classes here in Canada. As styli

Picture this: You're getting excited for your visit at Curve and you look for some inspiration photos to help communicate the volume that you want, that shade of copper you've been envisioning, or those bangs that you want to try. Every single photo that you find, you think "Wow, she's really pretty and her hair is exactly what I want. I wonder what she uses to get her hair so perfect?" She's probably not a real person. We used an AI image generator to make this photo. We ge

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